Social Media Optimization • SMO • Social Networking • Blogging • Social Media Optimization Company
What is SMO?
SMO, or Social Media Optimization, seeks to attract visitors to a website's content by promoting and publicizing it through social media, also known as user-generated content (UGC) or consumer-generated media (CGM). Social networking sites such as You Tube, Facebook, MySpace, Twitter, LinkedIn etc. generate huge amounts of traffic, which can lead to increased branding and exposure. SMO is connected to viral marketing where word of mouth is created not through friends or family but through the use of networking. Social media optimization is related to search engine marketing but differs primarily in the focus of driving traffic from sources other than major search engines, although improved search ranking is also a benefit of successful SMO.
There are two types of SMO:
One involves adding social media features to a website's content including: RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community functionalities like images and videos.
The other uses promotional activities outside of the content being promoted, such as: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles.
Important SMO Tip: Before diving headfirst the arena of Social Media Marketing, carefully consider what your company's goals are and create a strategy that's most likely to meet those goals.
There are infinite opportunities available to companies who launch SMO campaigns: a unique ability to listen to your customers; the chance to build or introduce a brand; a unique way to gather feedback; and the chance to demonstrate personality - let your unique personality shine by communicating as a person, not as the company, to help consumers feel connected to your brand. What it all boils down to is this; your customers are online and they are using social media to communicate. If you aren't, you're business is missing opportunities...
SMO with Yo Mama: We named our web company “Yo Mama” because we are attracting the attention of “mama and papa shops” & helping them create a better web presence with affordable SMO solutions that will generate higher search engine rankings and more qualified traffic.
Whether you need social media optimization tips, a social media strategy or an SMO company to promote your website, call or email us today.
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